The challenge: 2 hours per day wasted on Google Maps

Marco and James, founders of an agency offering solutions to local businesses, were spending their days scouring Google Maps to find potential clients. Their daily routine resembled that of many field entrepreneurs: a succession of methodless manual searches, scattered notes, and missed follow-ups.

Where should they begin to change these habits and way of working? What really works?

"Our daily routine was exhausting. We'd open Google Maps, type 'Paris restaurants,' then 'Paris hair salons,' 'beauty institutes'... We'd scroll for hours, zoom in on each neighborhood, write down names and addresses. Then, we had to individually check each website to see if these businesses needed our services. It was endless, painstaking work."
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Their prospecting method created numerous problems:

• Considerable wasted time: 2 hours per day just searching for who to contact
• Duplicate work: "We sometimes realized we had contacted the same business twice"
• Disorganized notes: Information scattered between Excel and their phones
• Forgotten follow-ups: "This restaurant was interested, but who was supposed to call back and when?"
• Minimal efficiency: Less than 10% of contacted businesses actually needed their services

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A typical day of struggle with Google Maps

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9:00 AM:

• Marco opens Google Maps and starts searching for "restaurants in Paris 9th district"
• He zooms in and out, takes notes in Excel or on his phone for businesses that seem interesting
• James does the same for "beauty salons in Paris 11th district"

12:00 PM:

• After 2 hours of searching, Marco has a list of 18 potential prospects
• He now has to check their websites one by one to see if they need digital services
• He discovers that 10 of them already have good solutions in place

2:00 PM:

• Start of spontaneous visits to the 8 remaining prospects
• No specific preparation possible, generic approach
• 2 restaurants are closed, 2 managers are absent, only 4 interviews obtained

5:00 PM:

• Marco meets up with James to debrief
• Out of 30 prospects identified after 8 combined hours of work, only 3 truly promising appointments
• Confusion about who follows up with whom and when

"One evening, after a particularly frustrating day, I calculated our actual hourly rate. With all that time spent on Google Maps looking for needles in a haystack, we were effectively earning less than minimum wage. Our expertise was worth so much more, but we were diluting it in this endless manual search or outdated scrapping tools without any vision"

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The Turning Point: Ending manual searches
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It was during an entrepreneurship event that Marco discovered Ritchy, a solution that promised to automate this research phase.

"When I saw the demonstration, I was skeptical. Then the presenter opened the application and within seconds, all businesses without adequate digital presence appeared on the map. What took us 2 hours each day was solved in 30 seconds. I immediately called James."

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The solution: From manual Google Maps to find and map our clients in 30 seconds

The change was immediate:

1. Instant prospect identification and location intelligence: Immediate visualization of all businesses needing their services and a clear mapping of our leads
2. Intelligent filtering: Ability to sort by establishment type, size, and digital presence level
3. Organization: James and Marco can see who contacted whom and when
4. Centralized information: All notes in one place, accessible to both
5. CRM  features: follow-ups, and the pins on the map  change color based on the progress of discussions with clients. A good way to understand easily and what to do.

Measurable results

The transformation delivered impressive results for the young agency:

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The 5 main transformations after abandoning Google Maps

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1. "We reclaimed 10 hours per week"

"This time previously lost in manual searches is now dedicated to client meetings and the quality of our services. Our expertise is finally valued."

2. "Our collaboration became seamless"

"No more 'Have you already contacted them?' or 'Who was supposed to call this restaurant back?'. We see everything, all the time, in real-time. Our exchanges now focus on strategy, not logistics or searching"

3. "Our conversion rate exploded"

"Before, we randomly approached businesses of which only 10% actually needed us. Now, we precisely target those with a proven need. It's like going from fishing with a line to hunting with a harpoon."

4. "Our credibility has been strengthened"

"When you arrive prepared, with precise information about the establishment you're visiting, your professionalism is immediately perceived. We're no longer 'just another sales rep passing by'."

5. "Our strategic vision has developed"

"With Ritchy's data, we now know which types of businesses and neighborhoods are most receptive. We can plan our development with concrete data, not just intuition."

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How Marco and James use Ritchy daily

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Scene 1: Morning Planning (15 minutes)

Marco: "I open Ritchy, I instantly see all restaurants without digital presence. I filter by neighborhood, and without mobile number and select those I'll visit today. In 15 minutes, my day is organized."

Scene 2: In the Field

James: "I'm standing in front of a beauty salon. I open Ritchy, check in 3 seconds that Marco hasn't already contacted them. I review the available information and personalize my approach. After the visit, I add my notes and status directly in the app."

Scene 3: Efficient Follow-up

Marco: "Ritchy shows me through statuses who I need to follow up with: 'Belle Vue Restaurant to call back Friday at 2pm'. I review the complete history of notes. I call the manager knowing exactly what interested him during our last conversation. I've saved time, gained simplicity, and above all, it feels like a tool made by field professionals for field professionals."

Scene 4: Weekly Analysis

James: "Every Friday, we analyze our performance using Ritchy's data. We know that restaurants convert at 42% in the 9th district but only at 18% in the 13th. Our efforts are now concentrated where they're most effective."

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"Abandoning manual Google Maps searches was the best business decision we ever made. In 30 days, we went from exhaustion to enthusiasm, from disorganization to method, and most importantly, we signed 18 new clients instead of our usual 3-4. Ritchy hasn't just transformed our prospecting, it saved our business and our mental balance.
Marco, co-founder

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Do You Recognize Yourself?

If you:

• Spend hours on Google Maps looking for potential prospects
• Lose track of your contacts, follow-ups, and notes on your phone
• Feel like you're prospecting blindly without knowing who really needs your services
• Lack organization in your field approach
• Have agencies wanting to sell you the service for $2000/month
• Want to multiply your client base 3 or 4 times without multiplying your client research hours by 3 or 4

Then it's time for you too to abandon manual Google Maps searches and discover the immediate impact on your prospecting from the very first minutes of use.
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